Sell property discreetly. Your circle. Your timing.

Why do owners sell their property discreetly?

Owners choose a discreet sale when a public listing would do more harm than good. The most common reasons:

• Privacy: Neighbours, colleagues or family should not learn about the sale from the internet.
• Tenants and operations: With an apartment building or a commercial property, there should be no unrest before a buyer has been found.
• Price and reputation of the property: A listing that stays online for months or drops in price looks like a property nobody wants. A quiet sale leaves no such trace.
• Security: With high-value houses, nobody should learn where valuable property is located or when a house stands empty.
• Personal circumstances: After an inheritance or a separation, many people want no publicity and no viewing tourists.
• Decision still open: Some owners first want to know whether there is serious demand before they commit.

If several of these points apply to you, it is worth talking about the discreet route. A detailed comparison of both routes is in the guide Off-market or public listing?.

How does a discreet sale work at diskret.immo?

The process has six steps. At every step, you decide how to proceed.

1. Confidential initial consultation: You describe the property, your goal and your timeframe – by phone or in person. There is no obligation.
2. Valuation and documents: We estimate the market value and compile the documents a buyer will need later.
3. Anonymous profile: Together with you, we write a text without the address, proper names or identifying features. You read it, and it only goes online with your consent.
4. Quiet market test: The profile is matched against the saved search profiles of registered buyers and the purchase requests held by IMMOBRA GmbH. You see how large the demand is.
5. Release in stages: After a confidentiality undertaking and your release, vetted buyers receive the exposé, and only after that the address. We hand over documents in person after release.
6. Negotiation and notary: We accompany the viewing, price negotiation and purchase contract through to handover.

How long this takes depends on the property, the price and the documents. All steps are described in detail in the guide The discreet property sale process.

Who sees what? Release stages A, B and C

At diskret.immo, discretion is not a promise but a procedure. Every piece of information has a stage, and every stage has a precondition.

„Vetted“ means: our team has confirmed the buyer’s identity and contact details, and a search profile is on file. We ask about financing in conversation. Every access to the anonymous profile, exposé and address by logged-in users is logged under a pseudonym. You see how many people have reached each stage – not who they are. Anonymous profiles do not appear in search engines or in the sitemap. The technical background is explained on the page Security and discretion.

Do you already have an exposé?

Then upload it here. We read only the key data and show you straight away how many active purchase requests match your property – without storing the file.

What is the quiet market test – and why is it worthwhile?

With the quiet market test, you check demand before you decide to sell. Your anonymous profile is matched against the search profiles of registered buyers and the purchase requests held by IMMOBRA GmbH. You learn how many profiles match your property – as a number once there are at least three, so that no conclusions can be drawn about individual buyers.

The quiet market test answers three questions that otherwise only become clear after weeks of public listing:

1. Is there any demand at all for this property type, region and price range?
2. Does your price expectation match what buyers are looking for?
3. Is now the right time – or would a later date be better?

If the result is weak, you withdraw the profile. Nothing remains in public. If it is good, the process continues with stage B. We also call this form a pre-sale: the property is offered before it appears anywhere in public.

Is a discreet sale always the better choice?

No. A public listing reaches more people. Anyone who needs as many interested parties as possible in a short time, for instance with a standard apartment in a sought-after city, often does well with a listing. The discreet route trades reach for confidentiality and buyer quality.

An honest note: if demand in the quiet market test is not sufficient, we will also recommend the public route. Both can be combined one after the other – first discreetly, then openly if needed.

Which properties are suited to a discreet sale?

A discreet sale is particularly suited to properties where publicity affects tenants, operations or privacy – and to properties with a clearly defined group of buyers.

There is no minimum property value. IMMOBRA GmbH handles properties throughout Germany itself; partner agents additionally bring in properties and buyers.

What does a discreet sale cost?

The initial consultation, valuation and quiet market test are free of charge and non-binding. A commission is only payable on a successful sale and is agreed in advance in the brokerage agreement (Maklerauftrag).

For apartments and single-family houses in Germany, special rules on estate agent commission have applied since 23.12.2020 if the buyer is a consumer: the brokerage contract must be in text form (§ 656a German Civil Code, BGB). If the agent works for both sides, both pay the same amount (§ 656c BGB). If the agent works only for the seller, the buyer may take on at most half, and only after the seller has paid (§ 656d BGB). Whether a buyer’s commission is payable, and how much, is stated in the anonymous profile at diskret.immo. These provisions do not apply to apartment buildings, commercial properties and plots.

No legal or tax advice. The notes on §§ 656a–656d BGB reflect the general legal position in Germany as of 26.10.2026. For your individual case, please consult a lawyer or a tax adviser.

Who is behind diskret.immo?

diskret.immo is a service of IMMOBRA GmbH from Brandenburg an der Havel. IMMOBRA has worked as an estate agent since March 2008. The managing director is René Lindelaub. Your contact is a person, not a form: you send us the key details, we create the anonymous profile with you, and you make every decision about your property together with us. More on the page About us.

Besides owners, partner agents also bring in properties. If you have already instructed an estate agent, they can offer your property discreetly via diskret.immo.